The most successful companies consciously foster a culture of sharing early prototypes with early adopters and celebrating early ideas. They also discourage management from driving designers to spend hours perfecting their early mock-ups or internal presentations. Design-centric companies realize that a product launch isn’t the end of iteration. Almost every commercial software publisher issues constant updates to improve its products postlaunch.
We help you embrace principles of lean start-ups that have demonstrated how to make better decisions through prototyping and iterative learning. The good news is that there are more opportunities than ever to pursue user-centric, analytically informed design. We will help you measure and drive design performance with the same rigor as revenues and costs by breaking down internal walls between physical, digital, and service design, making user-centric design everyone’s responsibility and de-risking development by continually listening, testing, and iterating with customers.
